Easywrite makes its debut in Motorsport
The adventure of the innovative start-up begins from the rally, with the creation of a graduated device able to generate pace notes, made possible with the collaboration of Chris Ingram (ERC Champion 2019) and Simone Campedelli (Pro Rally Driver).
Lubiana (SLO) – On Monday 20th July was presented, exclusively through the social media channels, the first-ever product by Easywrite™. The online-only presentation showed perfectly the brand values to reach everyone, anywhere and in every moment.
The brand Ambassadors Chris Ingram (European Rally Champion 2019) and Simone Campedelli (Pro Rally Driver) joined the launch of the product. The two drivers had a major role in the development of the product. Furthermore, they will “lead” the buyers in a very full experience on the Easywrite’s website, thanks to a series of video tutorial.
Easywrite: changing the Motorsport rules in order to make them available for everyone More than else driven by passion, this young and international Team had the intuition that – even in Motorsport – things that are available only for a selected group can also be simplified and made available for everyone. Beginning from the rally world, the Team started to think about the not-so-easy problem of the pace notes, where nowadays even the professional drivers still use rudimental and non-shareable methods. Creating a method that can be used in any situation and in any ‘recce’ condition, the main aim is to teach in the simplest and very intuitive way possible one of the keys to victory in the rallies. The product is dedicated to all the rally drivers, without any age or experience restriction.
For the rookies, for the amateurs and for everyone who wants to improve their own driving skills in rally, the R&D Team developed a patented steering wheel cover and an exclusive online course, available in English and Italian language.The perfect mix between the analogue and the digital world.
Focus on the device: simple and fast to use
Available from now on the website www.easywriterally.com, the Easywrite™ steering wheel cover is an international patented product, and it is designed to fit perfectly on the steering wheel of every road car, ensuring versatility and universality of usage.
As an example, the double-face design allows to choose how to write the pace notes on the roadbook: the number “6” represents a high-speed turn and the number “1” a slow one for the European system, and vice versa for the AngloSaxon system. The assembly and dismantling operations require just a few seconds and thanks to its marker – placed in the centre of the cockpit (driver’s side) – it is possible to identify in a direct, objective and photographic way the rotation of the steering wheel, consequently taking the pace notes.
From the very first use, it will be possible to write down performing notes without any worries, easing the mental stress that affects very often a rally team – in particular the ones who have just a little experience. The process created by Easywrite is far from subjective and sometimes discontinuous methodologies still in use.
The R&D Team made thousands of kilometres in order to guarantee precision, durability and reliability of the device, focusing on the details that allow the driver to visualize with ease and in every condition the reference on the steering wheel cover. For this purpose, the chosen colours are the white, the black and the fluorescent yellow.
Focus on the course: learn the secrets from and with the Champions
In the package that the buyers will receive, a QR Code will give have access to the video lessons on the Easywrite website. The languages available are two: English and Italian. Then the Easywrite Ambassadors, Chris Ingram and Simone Campedelli, will teach and show how to use properly the steering wheel cover, and will share their secrets to write pace notes in a perfect way already after one single ‘recce’.
The online courses will be available for ever and for unlimited times, once the buyer confirms its purchase. In doing so, Easywrite provides a universal, easy and intuitive learning method, where the Champions are ready to engage with all those rally drivers who are ready to enjoy a new Motorsport community. In making possible to actively engage with Champions, the learning process becomes equal for everyone, especially for one aspect considered as the keys to victory in rally: the writing and the reading of pace notes on the roadbook.
And if until now nobody in the rally shared their own secrets, starting from now every driver can learn every aspect of this – so far – unexplored area, improving its performance in a positive environment.
Easywrite: Mission & Vision
Easywrite has an ambitious goal in the Motorsport: to create a worldwide technical language, starting from the rally championship, in order to improve the performance of the whole team, especially the driver and its co-driver. And the sharing of all these kind of experiences with a new kind of Motorsport community.
Andrea Villa (Easywrite Project Manager): «We are very proud to present our first-ever product all round the world, and to have by our side two incredible drivers such as Chris Ingram and Simone Campedelli, two perfect examples for the new generations of talented drivers in many countries. Furthermore, they both have a second aspect that our startup was looking for: a great sensitivity for all the rally fans, which is shown by their activities on the social media channels. After our first meeting, both of them understood our work philosophy. Putting all their efforts and experience in our project, we were able to create the first of many products that will change the rules of Motorsport».
Chris Ingram (European Rally Champion)
«Since the beginning I understood the Easywrite Team’s mission, and I started to be very passionate about it and to share my experience and my skills as a professional driver. Creating a new kind of community, where everyone can speak the same language in every part of the world, helping especially the youngsters and the amateur drivers to sharpen their abilities while driving safely, is for me an amazing and revolutionary challenge at the same time».
Simone Campedelli (Pro Rally Driver)
«Several years ago, I had the occasion to learn from a WRC driver some techniques in order to improve my driving skills. Since then, I had the desire to share what I had learned to all the drivers. And now, as an Easywrite Ambassador, that dream become reality: writing down the pace notes on the roadbook in the right way is one of the fundamental aspects in the rally. As a driver, I really would like to have started my career with this device. I truly believe that learning from the champions a winning method has no price, if one believes in their dreams and really wants to achieve their goals».